Bridging The Digital Divide: A Natural Language Processing Investigation Into Social Media Usage And Academic Performance In Indonesian Universities

Abstract

The rapid process of digitization has transformed social, educational, and informational settings, facilitating immediate communication and global interconnectedness. Social media platforms facilitate cross-border communication with a staggering user base of over 4.26 billion individuals. Divergent studies have investigated the impact of social media on student academic performance. This research investigates the correlation between the utilization of social media among university students in Indonesia and their academic performance. This study employs a combination of qualitative data analysis and quantitative linear regression. Data collected from online questionnaires completed by 144 university students from Indonesia is accessible. This study investigates the impact of social media usage, as evaluated by the amount of time spent on non-academic activities, on academic success, as measured by GPA. The findings indicate that an overabundance of social media usage negatively impacts academic performance. Students who engage in excessive non-academic use of social media experience poorer academic performance. The utilization of social media provides avenues for contact and interaction, yet, an excessive indulgence in non-academic pursuits can impede academic advancement. This study elucidates the intricate correlation between social media and academic performance in Indonesian higher education. The results can assist institutions, educational officials, and students in enhancing the use of social media for educational purposes and mitigating any negative impact on academic achievement.