ARROSYID CHUSAYYIN; TRI DJATMIKA; PUJI HANDAYATI; DIKI DARMAWAN. Analysis of the Role of Social Media Marketing in Shaping Brand Awareness and Purchase Decisions in UMKM: A Literature Review. Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA), Boyolali, Indonesia, v. 3, n. 3, p. 244–254, 2026. DOI: 10.62017/jimea.v3i3.7519. Disponível em: https://jurnalistiqomah.org/index.php/jimea/article/view/7519.. Acesso em: 9 jun. 2026.