Arrosyid Chusayyin et al. 2026. Analysis of the Role of Social Media Marketing in Shaping Brand Awareness and Purchase Decisions in UMKM: A Literature Review. Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA). 3, 3 (May 2026), 244–254. DOI:https://doi.org/10.62017/jimea.v3i3.7519.