Sisilia Dika Virginia, Krisna Mutiara Wati. PENGARUH PERSEPSI HARGA , BRAND IMAGE, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAND & BODY LOTION NIVEA. Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) [Internet]. 2024 Aug. 19 [cited 2025 Aug. 5];2(1):165-79. Available from: https://jurnalistiqomah.org/index.php/jemb/article/view/2115