Fatimah Salsa Biela Sari, Wanda Noer Alichia, Putri Maharanie, Bintaniya Zakka Al-Madani, Rusdi Hidayat Nugroho. Peran Persepsi Harga dalam Memicu Impulse Buying pada Konsumen Ritel Online. Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) [Internet]. 2025 Dec. 14 [cited 2026 Mar. 20];3(3):371-88. Available from: https://jurnalistiqomah.org/index.php/jemb/article/view/6559