SISILIA DIKA VIRGINIA; KRISNA MUTIARA WATI. PENGARUH PERSEPSI HARGA , BRAND IMAGE, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAND & BODY LOTION NIVEA. Jurnal Ekonomi Manajemen Dan Bisnis (JEMB), [S. l.], v. 2, n. 1, p. 165–179, 2024. DOI: 10.62017/jemb.v2i1.2115. Disponível em: https://jurnalistiqomah.org/index.php/jemb/article/view/2115.. Acesso em: 5 aug. 2025.