YUNI LESTARI; ADCHARINA PRATIWI. PENGARUH WORD OF MOUTH, BRAND AWARENESS DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE (Survei pada Mahasiswa Universitas Slamet Riyadi). Jurnal Ekonomi Manajemen Dan Bisnis (JEMB), [S. l.], v. 2, n. 1, p. 78–92, 2024. DOI: 10.62017/jemb.v2i1.2086. Disponível em: https://jurnalistiqomah.org/index.php/jemb/article/view/2086.. Acesso em: 20 mar. 2026.