FATIMAH SALSA BIELA SARI; WANDA NOER ALICHIA; PUTRI MAHARANIE; BINTANIYA ZAKKA AL-MADANI; RUSDI HIDAYAT NUGROHO. Peran Persepsi Harga dalam Memicu Impulse Buying pada Konsumen Ritel Online. Jurnal Ekonomi Manajemen Dan Bisnis (JEMB), [S. l.], v. 3, n. 3, p. 371–388, 2025. DOI: 10.62017/jemb.v3i3.6559. Disponível em: https://jurnalistiqomah.org/index.php/jemb/article/view/6559.. Acesso em: 20 mar. 2026.