CHECILIA AYUNINGTYAS PUTRI ARISTIN; TRIANA; PRIMADIA PUTRI HARMASTUTI. Analisis Content marketing Dan Electronic word of mouth (E-WoM) Terhadap Minat Beli Produk Kosmetik Wardah Melalui Tiktok Shop Dengan Brand awareness Sebagai Variabel Intervening (Studi Kasus Gen Z Di Surakarta). Jurnal Ekonomi Manajemen Dan Bisnis (JEMB), [S. l.], v. 3, n. 1, p. 48–52, 2025. DOI: 10.62017/jemb.v3i1.5674. Disponível em: https://jurnalistiqomah.org/index.php/jemb/article/view/5674.. Acesso em: 14 oct. 2025.