The Impact of Service Quality on Customer Satisfaction

Abstract

Service quality is one of the important factors that influence customer satisfaction in business activities. Companies that provide good service are more likely to gain customer trust and loyalty. This study aims to analyze the impact of service quality on customer satisfaction. The method used in this study is a literature review by collecting information from journals, books, and previous studies related to the topic. The results show that service quality has a positive influence on customer satisfaction. Therefore, companies need to improve service quality to maintain customer satisfaction and business competitiveness.